Johnny Hugel produces the elements that make an impact for brands

At a glance

I approach challenges with a customer-focused mindset and prioritize execution. Comfortable with bringing large ideas to market, supporting products at all stages of their lifecycle, and empowering brands to tell their story. I have successfully produced award-winning digital products, storytelling content, experiential brand events, and a historic building transformation.

A digital native by trade, not birth, I have 17+ years of professional experience developing digital experiences. Since 2019 I’ve been a Content Producer at Capital One, developing content and digital experiences to support consumer financial education.

Before that I spent 7 years helping Mobelux grow from a team of 6 to 30+, working with clients such as iHome, James Madison’s Montpelier, SanDisk, The World Pediatric Project, Capital One, The Infatuation, Colonial Williamsburg, Uniqlo, Random House, and Volkswagen across the variety of challenges they faced.

STRATEGY — PRODUCTION — ANALYSIS

I love thinking through complex issues and leveraging the most talented folks, to solve challenges which enable brands to better tell their story across a variety of interaction points.

  • Capital One

    Navigating a Fortune 100 brand to find the stories that matter and pull the levers that drive maximum impact.

    Available upon request

  • Storytelling Content

    Helping an organization tell its story requires a trained eye, a good ear, and an ability to see the bigger picture and work through foundational or communication challenges to highlight the elements that will resonate.

    Read the story

  • Best Dish

    Building a (deliciously-compelling) mobile app from scratch requires a compelling idea, a great brand, and world-class execution to strive for the gold.

    Read the story

  • Saunders Station Interior After Construction

    Saunders Station

    Using history to tell a new story for the reinvention of an 80-year-old Post Office transformed into a modern office space, with the modern retelling of an old art controversy.

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  • iHome

    Developing a visual style for a legacy electronics brand and designing a dynamic visual library to support the variety of new products launched each year.

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  • Feast RVA

    Building a non-profit to bring the Richmond community together and support creativity and innovation through one thing we can all share; food.

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  • Photo Night

    Sparking creativity and curating a community requires curiosity, humility, persistence, a strong network of talented creatives, and sometimes a single image (a private movie theater doesn’t hurt).

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Approachable and empathetic.

Creative and collaborative.

Dedicated to delivering results no matter the challenge.

Challenging projects and the unknown don’t scare me, and with enough coffee anything is possible.

Resume / Phone: on-request — Email: johnnyhugel@gmail.com